What is Whitefish brand?

Print Article

During the Whitefish Planning Board hearing of Jan. 18 regarding the proposal for Fresh Life Church to construct a church on Central Avenue, a Whitefish residence commented that the church was inconsistent with the tourism brand and small town feel that is Whitefish.

That got me thinking about the Whitefish brand and what it is. It appears to me that the current Whitefish brand is about tourism. My conception of Whitefish is that it is a small town in northwestern Montana that has a ski area and a great lake. Historically the folks here have made their living working in the extraction, manufacturing and transportation industries.

Now with tourism it appears that we want to become a Disneyland for well-off, second-home and visiting white families.

The tourism industry encompasses low-paying, part-time and seasonally jobs and most with no benefits. This results in a workforce that can not afford to live here and in many cases has to rely on a government safety net to make ends meet.

I would like to see the city of Whitefish and along with the NIMBYS to encourage more commercial development in the extraction, manufacturing and transportation industries which would provide more jobs that pay a living wage and offer benefits. Additionally, to promote more high and medium density residential developments that would result in more supply of affordable housing for the working class.

The branding of Whitefish as a tourism mecca and less of a real working town promotes a socio-economic well-off enclave with the second-homers and well-off people being the preferred population, and with the tourism workers, who should be best moved off to the east to Columbia Falls or further afield.

John F. Connelly, Whitefish

Print Article

Read More

Design unveiled for new Muldown school building

June 19, 2018 at 2:53 pm | Whitefish Pilot The Whitefish School Board gave a unanimous thumbs-up last week to the exterior design of the future Muldown Elementary School. Dow Powell, owner’s representative for the project, presented the desi...

Comments

Read More

Kayak discovered on property after taking solo trip on river

June 19, 2018 at 2:53 pm | Whitefish Pilot Thursday, June 7 9:36 a.m. A few dogs were getting aggressive on Fourth Avenue. 9:23 p.m. A man was trying to fight people at a Baker Avenue establishment before taking off “like a crazy person.” ...

Comments

Read More

Council upholds approval of planned condo project

June 19, 2018 at 2:51 pm | Whitefish Pilot For the second time Whitefish City Council on Monday approved a 60-unit condo project along Highway 93 South. However, Council this time added a condition that management of the property for short-...

Comments

Read More

Neighborhood plan for Highway 93 S returns after update

June 19, 2018 at 2:51 pm | Whitefish Pilot A neighborhood plan for 70 acres fronting U.S. Highway 93 South will return to the Whitefish Planning Board for a public hearing on Thursday after the developers redesigned their plan. Whitefish 57...

Comments

Read More

Contact Us

(406) 862-3505
312 E. Second Street
Whitefish, MT 59937

©2018 Whitefish Pilot Terms of Use Privacy Policy
X
X